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I thought he’d be perfect for the label so I was all about it and then when he started working on that first album, like I said I was kind of upset that so much was going on and I couldn’t work on it. I can remember having conversations with the label before we signed him about what I thought about him and if it was someone I’d want to work with – all that kind of stuff – and I was like “Absolutely.” I kind of followed him since the blogs and everything. I was up on Rittz on his mixtapes and White Jesus and everything. This time around you get a shot, what made you want to work with Rittz so much anyway? That was the big year when we put one out like every month. That was last year when Strange released like ten albums in a year or something crazy like that. I think that I might have sent things right at the ending but he was done with the album. I’m going to get some stuff in,” but I just didn’t get to because of other things that I was doing and before you know it he had the album done. It was a thing where I kept being like “Yeah, I’m going to get some stuff in. I really, really wanted to work on that album.
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Yeah when he was working on Jonny Valiant I think it was a situation where I was just working on other stuff at the time. As I understand you wanted to get on The Life And Times Of Jonny Valiant but because of work and time constraints that wasn’t able to happen. We talked to the producer to find out what happened with Jonny Valiant, how he influenced the sound of Next To Nothing and in the process got some invaluable production insight that all beatsmiths should definitely take note of. You may remember Rittz praising Seven’s production on the new album, saying that it set the tone for the entire record. Now, with time on his side, Seven was able to use his incredible talents to help make Rittz’s upcoming new album Next To Nothing his best project yet. Because of time and circumstances, Strange Music’s super-producer never had the chance to get anything on Rittz’s hugely successful project. Case in point: Rittz’s debut Strange Music album The Life And Times Of Jonny Valiant. Seven’s the type of producer that draws more attention when his name isn’t in the booklet of a Strange Music release.